The Ultimate Guide to Creating Real Estate Flyers

<p dir="ltr"><img alt="" src="/images/blog/FloatingFlyers.png" style="width: 100%;" /></p> <p dir="ltr">As a real estate agent, you’re always looking for ways to reach prospective buyers and grow your business. While many agents turn to digital tactics like social media or email, real estate flyers still remain an important strategy for any real estate marketing campaign.</p> <p dir="ltr"><br /> With inexpensive printing and unique customer relationship manager technology (CRM) <a href="http://wiseagent.com/blog/create-eye-catching-real-estate-flyers-with-wise-agent-crm-">templates</a>, developing your own flyers is easier than ever before. However, whether you’re marketing a single listing or your services as an agent, there are many elements you’ll want to consider before creating your own flyers.</p> <p dir="ltr"><br /> What should your flyers look like? What information should you include? How can you reach your target audience?</p> <p dir="ltr"><br /> With over <a href="http://www.smallbizgenius.net/by-the-numbers/real-estate-statistics/#gref">two million</a> real estate agents in the United States, you want to keep your marketing strategy competitive and effective. Let’s take a look at these questions and learn how you can amplify your real estate marketing strategy with engaging flyers.</p> <p dir="ltr"> </p> <p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/WQbbKzggcpw" width="560"></iframe></p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">How Can Your Business Use Real Estate Flyers?</strong></h2> <p>Real estate agents have access to several marketing tactics to earn new leads and retain past clients. When it comes to bringing awareness to your business or newly listed property, real estate flyers are a practical way to market your services.</p> <p><br /> Before you dive into creating flyers, learn how to use them effectively to stay on budget and reach the right prospective clients. Take a look at three methods agents can use real estate flyers instead of targeted direct mail:</p> <p> </p> <ul> <li>Flyer boxes: Include a flyer box on your ‘for sale’ signs for people to pick up as they drive or walk by. The person will have more information on the listing and have quick access to your contact information. If a prospect finds an empty flyer box, they may be less likely to do their own research on the house and move on to the next ‘for sale’ sign.</li> <li>Viewings: If your house is being viewed by multiple parties and agents, you want to include the flyers in the home for the prospect to take. Not only will the client remember your listing, but it also includes additional information the other agent may have missed.</li> <li>Open houses: Whenever you are hosting an open house, be sure to pass out your listing flyer to every person who attends. Your flyer can be a great talking point and leave a lasting impression to close the deal. Additionally, with Wise Agent, you can text or email your flyers out as PDF files.</li> </ul> <p> </p> <p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/-ncRtFtETVE" width="560"></iframe></p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Why Should Your Business Use Real Estate Flyers?</strong></h2> <p>Are you still on the fence about investing in real estate flyers? While you may want to only take advantage of new technology and digital trends, it’s important to recognize that traditional methods still remain effective.</p> <p><br /> Real estate flyers help cut through the noise to reach your audience and avoid the junk pile.  If you’re not sold yet, consider the following ways flyers can help grow your business:</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Engage Your Target Audience</strong></h2> <p dir="ltr">You have creative freedom when developing your flyers, but you’ll want to design with your target clients in mind. You can tailor your graphics and message with what would drive more engagement. For example, if you’re targeting first-time homebuyers, you might want to consider imagery with dogs or young children running through the backyard. After all, millennials will surpass <a href="http://www.realtor.com/research/2020-national-housing-forecast/">50% of mortgage borrowers</a> in 2020.</p> <p dir="ltr"><br /> With the right design, you will capture the recipient’s eye and force them to do a double-take on your <a href="http://www.wordstream.com/blog/ws/2014/10/09/call-to-action">call-to-action (CTA)</a>. It’s important to note that you don’t need to limit yourself to one design or audience. You can develop multiple designs that are targeted at particular demographics to test what produces results. This strategy engages your audience with custom content that keeps them interested in your message.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Helps Generate Prospective Buyer Leads</strong></h2> <p dir="ltr">As a real estate agent, your marketing strategy needs to produce leads to grow your business. With real estate flyers, you can send mass listing flyers to new neighborhoods to extend your network and reach new buyers.</p> <p dir="ltr"><br /> To successfully generate leads with real estate marketing, you’ll need to include your contact information and website on the flyer. As a bonus, include a <a href="http://neilpatel.com/blog/genius-qr-codes/">QR code</a> or dedicated landing page so you can track your flyer’s ROI and the lead’s progression down your lead funnel.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Influence Buyer Decisions</strong></h2> <p>Not only do real estate flyers help build brand awareness, but they can also sway a prospective lead’s opinion on a listing, neighborhood, or agent. The flyer allows you to add a personal touch to your marketing strategy like including messaging about a house being perfect for a family or listing off the hottest local restaurants nearby.</p> <p><br /> As a real estate agent, you know what prospective buyers are looking for when purchasing a home. For example, <a href="http://www.nar.realtor/articles/2013-community-preference-survey">78% of homebuyers</a> are looking for neighborhood quality, and 57% would rather have a shorter commute. Leverage your prospective buyer’s needs by displaying it in your marketing materials to influence their purchase decision.</p> <p> </p> <p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/v4m4FqGGEIU" width="560"></iframe></p> <p> </p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">How to Create Engaging Real Estate Flyers</strong></h2> <p>Now that you understand the importance of real estate flyers, it’s time to start creating your own. When developing your flyers, you need to consider what’s going to capture your recipient’s attention. This prompts them not to only take action – it also makes them remember you in the future if they’re not ready to make the purchase yet.</p> <p>Let’s take a look at a few must-have elements for your real estate flyers.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Headline and Sub-headline</strong></h2> <p>As the first impression, you want to develop a <a href="http://www.crazyegg.com/blog/headlines-9-steps/">strong headline</a> that piques your recipient’s interest to read more. Likewise, the sub-headline needs to give enough detail about the listing. Consider the following combinations:</p> <ul> <li>Just Listed – A One-of-a-Kind Modern Home in Birmingham</li> <li>Exclusively Listed – Walk Downtown to the Neighborhood’s Best Attractions</li> <li>Home for Sale – Large Entertaining Backyard for Your Family</li> </ul> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Price</strong></h2> <p>Including the listing price on the flyer is debatable because you may prefer that the buyer contacts you directly to discuss the price. However, you need to at least make it clear to your recipient what steps they can take to discover the price if they’re looking to learn more about your listing. You can include phrases like:</p> <ul> <li>Contact ____ for current listing price</li> <li>Price available upon requests at ____</li> <li>$185,000 or best offer</li> </ul> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Property Description</strong></h2> <p>The property description is your opportunity to sell the home and all of its fantastic benefits. The first sentence needs to be straight to the point and inform the prospective buyer about what they can expect with the flyer and property.</p> <p><br /> Is your listing newly renovated? Minutes away from downtown? If so, this is your chance to brag about it! Try opening your description with something like this:</p> <ul> <li>You’ll fall in love with this 2-story townhome located just 5 minutes from downtown Royal Oak.</li> <li>Your family will fit right in this ranch-style house with a large yard and swimming pool just 15 minutes from downtown Chicago.</li> </ul> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Photos</strong></h2> <p dir="ltr">Including images on your real estate flyers is a great way to instantly capture your buyer’s attention. Select the best listing or company photos and display them creatively on your flyers to drive engagement.</p> <p dir="ltr"><br /> However, don’t go overboard with too many images and distract from your CTA. The goal is to pique a buyer’s interest, but not too much that they wouldn’t need to see more and contact you. Instead, <a href="http://expertphotography.com/10-tips-for-consistently-great-real-estate-photography/">choose photos</a> that are high-resolution with good lighting that showcase the listing’s top features.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Contact Information</strong></h2> <p dir="ltr">After your buyer receives your stellar real estate flyer, who should they contact for more information? On all your flyers, include a recent headshot and your contact information for buyers to reach out to you when they are ready to take the next step.</p> <p dir="ltr"> </p> <p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/SCQPEQXfwqA" width="560"></iframe></p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Real Estate Flyer Best Practices</strong></h2> <p dir="ltr">Design is crucial when developing your real estate marketing campaign. That said, it’s important to consider a few best practices to increase your ROI. Let’s look at features you need to implement while creating your flyers.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Choose Your Words Carefully</strong></h2> <p>When it comes to the flyer copy, you want to be deliberate with your words and communicate your value. Include well-written, marketing and sales copy that speaks to your audience’s pain points and needs. Consider the following points when writing your flyer copy:</p> <ul> <li>Provide a solution to your buyer’s problem with your services or listing</li> <li>Avoid using real estate jargon that the average buyer may not understand</li> <li>Make an irresistible offer with a deadline your buyer will need to follow up on</li> <li>Use a conversational tone that makes you appear like a friendly advisor</li> </ul> <p>While you need to provide a tantalizing copy, you also need to be brief and keep your content to a minimum. Avoid wordy, long-winded sentences that take away from the flyer’s purpose. Instead, let the photos do the talking.</p> <p><br /> For example, if the home has stunning granite countertops and a custom island, consider displaying these features through imagery. Use your real estate flyer to sell your property, not describe the images.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Drive Action</strong></h2> <p dir="ltr">As a real estate agent, you know the drill: always ask for the sale. The same strategy applies to your real estate marketing campaigns. You want to make sure the recipients know what their next steps are after reading your flyer. Whether it’s to schedule an appointment or make a call, include the CTA front and center on your flyer.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Use Digital Platforms</strong></h2> <p>While real estate marketing flyers are effective ways of capturing leads, it’s important to execute a cross-promotional strategy across multiple platforms. Depending on the CTA, your real estate flyers can be the beginning stage in the entire buyer’s cycle and a way to funnel leads to your website. For example, you can develop a blog that includes detailed information on the flyer’s features and a lead capture form.</p> <p><br /> Besides your website, utilizing social media is a crucial element to your real estate marketing strategy. Not only should your flyers include your social media accounts, but you should also share your listings on social media platforms to increase your overall engagements and reach.</p> <h2 dir="ltr"><strong id="docs-internal-guid-fe531de5-7fff-337b-10f0-e9a276b4771f">Kick Your Real Estate Marketing Up a Notch with Wise Agent</strong></h2> <p dir="ltr">Real estate flyers are a critical part of any marketing strategy for agents. They aren’t only effective in promoting new listings, but they also help advocate for your business and services to earn new leads. When developing your real estate flyers, consider what your marketing plan is and the following questions:</p> <ul dir="ltr"> <li>Who is your target audience? Are you marketing to first-time homebuyers, renters, sellers, etc.? This will help frame your content and imagery.</li> <li>What is your goal? Set overall goals for your flyers to monitor your performance and ROI.</li> <li>What is your value proposition? What sets you apart from other agents in your region? How can you deliver unique value to serve buyers?</li> </ul> <p dir="ltr">Real estate flyers have the potential to make a large impact on your business and ROI. When done correctly, you have the ability to showcase your listing and reach new prospective buyers in your local region.</p> <p dir="ltr"><br /> Now that you’ve decided to implement real estate marketing, it’s time to turn to Wise Agent to develop professional-looking real estate flyers within your CRM. Increase your exposure and highlight your listing’s best features with just a few clicks. <a href="http://wiseagent.com/blog/create-eye-catching-real-estate-flyers-with-wise-agent-crm-">Visit Wise Agent</a> to learn more!</p>

The Ultimate Guide to Creating Real Estate Flyers

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